Navigating Health Crises: Lessons in Business Resilience with Uli Iserloh - The Junto Ep. 203
In this week's episode of The Junto with Scott Rattigan, I sit down with digital healthcare marketing expert Uli Iserloh for a compelling conversation about creating resilient, automated healthcare practices that can thrive even when you can't be present.
After experiencing a personal health crisis that tested his business systems, Uli shares invaluable insights on how automation saved his practice and how healthcare practitioners can implement similar safeguards. We explore:
Why a practice should operate independently of its owner
How automated patient education systems like webinars dramatically increase engagement
The evolution from live events to digital patient acquisition
Practical approaches to technology implementation without becoming a tech expert
Creating clear care delivery methods that set your practice up for success
Uli offers a particularly thought-provoking perspective on modern marketing strategies for healthcare practitioners, challenging conventional approaches to patient education content and emphasizing focus on what patients truly want to invest in.
Whether you're building a new practice, looking to scale your existing one, or planning for eventual succession or sale, this episode provides actionable frameworks for creating systems that support both clinical excellence and business sustainability.
Listen to the full episode to hear Uli's practical advice on balancing client needs with business operations, lowering overhead through virtual practice models, and creating predictable revenue streams that increase your practice's resilience and value.
Or listen on the go at
You can grab Uli's book here: Prospects To Patients: The Integrative Practice Marketing System
Until next time,
Scott Rattigan, JD
